eBook A Technique for Producing Ideas, James Young
Ebook

A TECHNIQUE FOR PRODUCING IDEAS 

por el autor   James Young


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ISBN: 0000071410945
Tema: Economía - Marketing y publicidad
Editorial: Mc Graw Hill Interamericana
Fecha publicación: 2003
Idioma: Inglés
Formato electrónico:  PDF  (352KB)

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Reseña

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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