18 easy ways to ensure consumers choose your product over the competition s The world of consumer business is always hit hardest during a recession. But that doesn t mean you can t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy. Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by Adding new, must-have features through dramatic upgrades Providing extra services to add value Building upon a strong reputation and impressive brand heritage Reevaluating every product to make your company lean and mean as possible Cohen explains how to use these techniques to create a can t-lose business strategy- helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.