eBook Product Strategy for High Technology Companies, McGrath Michael
Ebook

PRODUCT STRATEGY FOR HIGH TECHNOLOGY COMPANIES 

por el autor   McGrath Michael


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ISBN: 9780071362467
Tema: Economía - Marketing y publicidad
Editorial: Mc Graw Hill Interamericana
Fecha publicación: 2011
Páginas: 337
Idioma: Inglés
Formato electrónico:  EPUB  (4226KB)

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eBook US$ 48.30
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Reseña

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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