eBook Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, Hughes Arthur
Ebook

STRATEGIC DATABASE MARKETING 4E: THE MASTERPLAN FOR STARTING AND MANAGING A PROFITABLE, CUSTOMER-BASED MARKETING PROGRAM 

por el autor   Hughes Arthur


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ISBN: 9780071773485
Tema: Economía - Economía y Finanzas
Editorial: Mc Graw Hill Interamericana
Fecha publicación: 2011
Páginas: 451
Idioma: Inglés
Formato electrónico:  EPUB  (13327KB)

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eBook US$ 58.02
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Reseña

Providing the most current marketing theories and strategies for 15 years-now updated   to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and   maintaining marketing databases for Fortune 500 companies and others for the past 30 years.

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