eBook The Advertising Agency Business, Hameroff Eugene


por el autor   Hameroff Eugene

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ISBN: 9780844231693
Tema: Economía - Economía y Finanzas
Editorial: Mc Graw Hill Interamericana
Fecha publicación: 1998
Páginas: 241
Idioma: Inglés
Formato electrónico:  EPUB  (3482KB)

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eBook US$ 39.55
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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition.  In twenty-eight short, easy-to-read chapters, you will find out how to:
Start an agency
Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
Evaluate an agency
Structure ownership
Manage, develop, and evaluate personnel
Develop mutually beneficial relationships with clients and suppliers
Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations
  Drawing on more than a half century of   experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

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