eBook The Old Rules of Marketing are Dead : 6 New Rules to Reinvent Your Brand and Reignite Your Business, Timothy Pearson
Ebook

THE OLD RULES OF MARKETING ARE DEAD : 6 NEW RULES TO REINVENT YOUR BRAND AND REIGNITE YOUR BUSINESS 

por el autor   Timothy Pearson


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ISBN: 0000071762558
Tema: Economía - Marketing y publicidad
Editorial: Mc Graw Hill Interamericana
Fecha publicación: 2011
Idioma: Inglés
Formato electrónico:  EPUB  (2131KB)

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Reseña

6 strategic principles for reinventing your products, your services and your company's future The digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

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