libro Fundamentals of Marketing, Merino Sanz Maria JesusTeresa Pintado BlancoJoaquin Sanchez HerreraMiguel Santesmases Mestre

FUNDAMENTALS OF MARKETING 

por el autor   Merino Sanz Maria JesusTeresa Pintado BlancoJoaquin Sanchez HerreraMiguel Santesmases Mestre


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ISBN: 9788436825435
Tema: Derecho - Derecho
Editorial: PIRAMIDE
Fecha publicación: 2011
Páginas: 448
Idioma: Español

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Formato Libreria Stock Precio Comprar
En papel Librería 75 en Madrid 4 US$ 55.59
En papel Librería 235 en MADRID 10 US$ 52.81
-5%    US$ 55.59
En papel Librería 225 en MADRID 10 US$ 52.81
-5%    US$ 55.59
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Reseña

"This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book?s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer?s environment and behaviour, the marketing research, and the information systems. It"

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